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Mar 01

Here is Chris Anderson, Wired’s Editor in Chief, in a video about businesses and services becoming free over the internet. I do agree, things become free for the user, but they will most definitely stay payable for the entrepreneur. I mean, yeah, Google gives free services for the end-user… but google advertisement is payed by the ones that want to be advertised.

So digital means free, but not in the sense that services all of a sudden have no value and can be produced without any cent being invested/charged. Digitising means changing the cathegory of people you charge for your services. The revenue stays the same, otherwise the whole economy will suffer a true change. And we’re not yey prepared, since we still have to eat :)


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